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Why Qdeo?

With the rapid increase in HD content, equipment, and user experiences, the demand and expectation for pristine quality video continues to grow.

Today, innovative technology enables consumers to customize their lifestyle by working with various avenues of media that best fits them. However, this in-turn requires handling of a wide variety of material ranging from:

• tiny cell phone video
• amateur grainy Youtube clips
• low-resolutioniTunes video
• variable-bit-rate streaming Netflix video-on-demand
• noisy analog cable
• digital cable at a variety of bit-rates
• HD broadcast at a variety of formats and quality
• SD (DVD) and HD (Blu-ray) optical media

Marvell has developed Qdeo video processing to deliver on the promise of a truly immersive viewing experience by rendering quiet natural video free of noise and artifacts for all types of content.

Award-Winning HD Video Quality

• Qdeo is an award-winning technology, having received numerous industry awards such as the "IMS Research TV Innovation Award of 2009", "Secrets of Home Theater Best Video", EDN's Innovation of the Year award" and numerous awards of products applying Qdeo.

What is Qdeo?

Qdeo™ refers to a suite of QuietVideo™ processing technologies that produce quiet and natural video free from noise and artifacts.

Qdeo processing includes three main stages:

• Noise Reduction: Per-pixel noise and compression artifact reduction removing noise inherent in digital video.
• Format Conversion: Per-pixel motion-adaptive 3D de-interlacing and advanced nonlinear scaling transforming the image to the desired resolution while suppressing artifacts like feathering and jaggies.
• Enhancement: 2D Edge Enhancement increasing detail and sensation of depth, Adaptive Contrast Enhancement (ACE) providing larger dynamic range and Intelligent Color Remapping (ICR) rendering rich and vivid images.

Qdeo processing can be applied to wide range of content and applications from QVGA resolution video all the way up to 4K x 2K resolutions.

Marvell Products with Qdeo

88DE2710 ("Kyoto") Digital Video Format Converter

The first generation 88DE2710 ("Kyoto") processor was launched at the CES 2007 and has the following features:

• Compression Artifact Reduction (CAR)
• 3D Video Noise Reduction (VNR)
• 3D De-interlacing
• Nonlinear scaling
• 2D Edge Enhancement
• Adaptive Contrast Enhancement (ACE)
• Intelligent Color Remapping (ICR)

This first generation processor has been used in several high-end products and was widely recognized for its performance, although the Qdeo branding was not always present.

88DE2750 ("Kyoto-G2") Digital Video Format Converter

The second generation 88DE2750 ("Kyoto-G2") processor was launched at CES 2009 with improved performance of most of the original features and two new additional features:

• 3D Video Noise Reduction (VNR)
• 3D De-interlacing
• Nonlinear scaling
• 2D Edge Enhancement
• Adaptive Contrast Enhancement (ACE)
• Intelligent Color Remapping (ICR)
• Compression Artifact Reduction (CAR)
• Qdeo True Color
• Natural Depth Expansion (NDE)

Embedded versions of Qdeo

The first embedded version of Qdeo is featured in the 88DE3010 (HD Media processor System-On-a-Chip or SOC). This SOC integrates some of the technologies found in the dedicated video post processors.

The 88DE3010 has the following Qdeo features:

• 3D Video Noise Reduction (VNR)
• 3D De-interlacing
• Nonlinear scaling
• Adaptive Contrast Enhancement (ACE)
• Intelligent Color Remapping (ICR)
• Natural Depth Expansion (NDE)

Consumer Products with Qdeo

Products that use Marvell Qdeo video processors are qualified to use the Qdeo brand. Qdeo branded products are required to use the recommended settings from the Marvell Qdeo team. Manufacturers who use Marvell's IC but do not use the Qdeo brand are free to use any settings of their choice.

• Philips Blu-ray Disc Player BDP9500
• Panasonic DMR-BW900
• Panasonic DMR-BW800 Blu-ray recorder
• Pioneer BDP-LX91 BD Player
• Pioneer Elite BDP-09FD Player
• Pioneer SC-LX90 AVR
• Pioneer Elite SC-09TX AVR
• Mitsubishi LCD-LF462000 TV
• Meridian 810 Reference Video System
• Pioneer Blu-ray Disc player - Elite BDP-09FD
• Pioneer Blu-ray Disc recorder - BDR-WD700
• Pioneer Blu-ray Disc recorder - BDR-WD900
• Sharp BD-HDW15 BD Recorder
• Sharp BD-HDW20 BD Recorder
• Sharp BD-HDW22 BD Recorder
• Sharp BD-HDW25 BD Recorder
• Sharp BD-HDW30 BD Recorder
• Sony BDP S5000ES
• Sony BDP CX7000ES
• Pioneer Elite SC-09TX A/V Receiver
• Onida Xaria 42 LCD-TV
• Onida Xaria 42 Full HD LCD-TV
• Meridian iRIS HD Video Dock
• LG BH200 dual-format HD-DVD/Blu-ray player

Qdeo HD Video Evaluation Disc

Qdeo HD Video Evaluation Disk has been designed to be used for three main purposes:

• Technical evaluation of video processing capabilities of an HD video system
• Demonstration of the visual impact of high quality video processing.
• Calibration of an HD video system

Qdeo News

See the latest in Qdeo News:

• Marvell Introduces '3D by Marvell'
• Marvell Enhances Digital TV Reception with New Hybrid Silicon Tuner
• Marvell is on a Mission to Deliver a new Consumer Era -- the 'Always-On Lifestyle'
• Marvell ARMADA 1000 Wins Secrets of Home Theater and High Fedelity's "Best Media Processor System-on-Chip" Award
• Marvell Qdeo Video Processor Powers LCD TVs Equipped with Blu-ray Disc Recorder
• Marvell Launches ARMADA New Application Processors for Next Generation Mobile Computing and Intelligent Connected Devices
• Marvell's Qdeo Video Processors Win 2009 TV Innovation Award for Semiconductor Solutions
• Marvell 88DE2710 Video Processor Powers Sony's BDP-CX7000ES 400-disc Blu-ray Disc MegaChanger
• New Marvell HD Media Processor System-on-a-Chip Brings Award-Winning Qdeo Processing to Next-Generation Consumer Electronics Devices

Qdeo Awards

Marvell's Award-Winning Qdeo technology has a long history of acheivements. Please see our awards below:

2009 EDN Innovation Award, Multimedia SoC
ARMADA 1000 HD Media Processor SoC

Secrets of Home Theater Best Media Processor System-on-Chip of 2009 Award:
ARMADA 1000 HD Media Processor SoC

IMS Research TV Innovation Award of 2009:
Marvell's 88DE2700 family of video processors selected as the most important semiconductor innovation of 2009

Secrets of Home Theater Best Video of 2008 Award:
Marvell 88DE2710 Digital Video Format Converter with Qdeo technology

2008 EDN Innovation Award, Multimedia ICs:
Marvell 88DE2710 Digital Video Format Converter with Qdeo technology