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Philips Launches An Extended Blu-ray Range For Truly Cinematic Experience For All Consumers

Superior Performance and Design from Philips Blu-ray Disc players and Blu-ray Disc Home Theater Systems

Santa Clara, California (September 3, 2009) – Whether you are looking for the best performance in high definition entertainment or looking for a refreshingly designed and well featured Blu-ray Disc player, Philips has the right product for you. Further securing their leading position in delivering the ultimate home cinema experience, Philips now extends its Blu-ray range with exciting new products offering both, superior quality and refreshing designs.

The new flagship Philips Blu-ray Disc Player BDP9500 raises the bar in performance and quality with its sophisticated QdeoTM video processor and its premium design in solid 3mm aluminum.
Even on Blu-ray, the video processor eliminates annoying noise effectively without affecting sharpness, improves colors without disturbing the balance and brings greater depth to the picture without becoming unnatural.

Coupled with a best-in-class audio performance ensured by the use of Burr-Brown analogue to digital convertors, it ensures that your Blu-ray experience gets even more immersive and closer to reality.
DVD playback benefits as well, as this new flagship player provides the most advanced high definition up scaling technologies available on the market to breathe new life into your existing DVD collection.

Its sleek sibling, the Philips Blu-ray Disc Player BDP7500, also comes in a stunning design made from real aluminum and is available in two colors, Sophisticated Silver and Black Silk.
It too offers superb performance and all the features you can expect in this class, topped off by support for all HD audio formats and most Internet video formats, 7.1 discrete analogue audio outputs and sophisticated touch controls in a stunning package.

For those concerned about their budget but still looking for the best in home cinema, Philips offers the Blu-ray Disc Player BDP3000. While not compromising on quality, this player offers a compelling entrance into the world of Blu-ray. Just like all other Philips Blu-ray players, it offers all the important features such as BD-Live, HD audio support and high quality DVD playback, bundled in a compact, extremely easy to use and affordable Blu-ray player.
Philips complete range of Blu-ray products

For a truly immersive home cinema experience you need to think about the picture quality as well as the sound quality. Philips therefore included Blu-ray Disc playback now also in its extensive range of home theater systems. From the successful Philips SoundBar with Ambisound to the conventional 5.1 and 2.1 home theater systems, all models provide the best high definition viewing experience through Blu-ray Disc playback and the best listening experience with high-end proprietary sound technologies from Philips.

For more information on Philips Blu-ray range of products, please visit: http://www.philips.com/blu-ray

For further information on local availability and prices, please contact your local Philips press officer.

For further information, please contact:

Ina J. Kruse
Philips Consumer Lifestyle
Tel: + 31 2059 78434
E-mail: ina.kruse@philips.com
www.philips.com/IFA
www.twitter.com/Philips_IFA

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 26 billion in 2008, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Qdeo is a registered trademark of Marvell and/or its affiliates.