Santa Clara, California (September 22, 2015) – Marvell (NASDAQ:MRVL) — a worldwide leader in providing complete silicon solutions from mobile communications to storage, Internet of Things (IoT), cloud infrastructure, digital entertainment, in-home content delivery and Kinoma® software enabling the “Smart Life and Smart Lifestyle”— today announced that Marvell’s EZ-Connect MW300 Wi-Fi microcontroller has been selected by Mattel to power Hello Barbie, the first fashion doll capable of having a two-way conversation with children.
Hello Barbie features speech recognition technology that provide girls with an engaging and unique play experience. Supported by Marvell’s MW300 Wi-Fi microcontroller, the Hello Barbie plays interactive games, tells jokes, inspires storytelling and tailors conversations based on play history. The Barbie doll will be available for sale this Fall at retailers nationwide.
Hello Barbie utilizes Marvell’s MW300 Wi-Fi microcontroller system-on-chip (SoC) that provides both the Wi-Fi connection as well as the microcontroller to run Hello Barbie firmware. The MW300 includes integrated power-management and programmable optimizations for low-power operation, multiple layers of security and a comprehensive software development kit. Together these elements provide a highly integrated SoC, reducing design complexity and cost enabling rich featured and secure Wi-Fi based IoT products. The MW300 is part of the industry’s most complete line of silicon platform solutions targeting a full range of IoT applications including: wearables, home automation, home security, personal healthcare, smart appliances, smart toys, accessories and remote controls, automotive, lighting, industrial Internet and more.
Key features of Hello Barbie Fashion Doll include:
Key features of Marvell’s EZ-Connect MW300 Wi-Fi microcontroller include:
Marvell (NASDAQ: MRVL) is a global leader in providing complete silicon solutions and Kinoma® software enabling the “Smart Life and Smart Lifestyle.” From mobile communications to storage, Internet of Things (IoT), cloud infrastructure, digital entertainment and in-home content delivery, Marvell’s diverse product portfolio aligns complete platform designs with industry-leading performance, security, reliability and efficiency. At the core of the world’s most powerful consumer, network and enterprise systems, Marvell empowers partners and their customers to always stand at the forefront of innovation, performance and mass appeal. By providing people around the world with mobility and ease of access to services adding value to their social, private and work lives, Marvell is committed to enhancing the human experience.
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