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November 17, 2014

Kinoma Create Officially Launched!

By Rachel Bennett, Kinoma Marketing Communications Director, Marvell

Kinoma Create officially launched on October 21st with a week of activities: conferences, public speaking, exhibiting, and celebrating. It was the culmination of months of listening to early adopters, iterating the product, priming the pump with industry event participation, refining the development tools, and building out the developer support system. 

When you have the backing of enthusiastic crowdfunders, and you’re as committed to completely rethinking product prototyping as we are, it’s a labor of love.

IOTAconf

 

We kicked off launch week with participation in IOTAconf at Moscone Center in San Francisco. Our booth was popular with attendees excited to apply their JavaScript skills for a better way to experiment in hardware. 

Andy Carle, Kinoma Create product lead, delivered a talk titled, “Mind the Gap: JavaScript for IoT, from Concept to Production.” IOTAconf attendees joined this session to get inspired by prototyping and design iteration, and to learn how JavaScript is taking its rightful place as a programming language for IoT product development.kinoma-004

GIGAOM STRUCTURE CONNECT

 

Over at the Mission Bay Conference Center, the team launched Kinoma Create as part of Gigaom Structure Connect. Peter Hoddie took to the main stage to share our firsthand “How We Built It” experience, focusing on the critical prototyping phase of creating a product. Our talk was foreshadowed in a by-lined article penned for Gigaom’s editorial site. kinoma-003 Marvell was a proud sponsor of Garage@Connect, a program within the event that showcased startup companies and their very new product concepts. As part of this, Peter introduced Garage@Connect to attendees, encouraging them to consider the garage–a storied place of tech innovation–as a state of mind rather than a physical location. 

Throughout the event, we were able to talk one-on-one with attendees who visited our table. Many were interested in Kinoma Create as a product from Marvell, offering them a path from prototype to mass production. kinoma-002 The launch of Kinoma Create also got the attention of the media, and we were able to conduct several press interviews while at the event. 

Gigaom Structure Connect was a valued opportunity to connect directly with those interested in a complete re-think of IoT product prototyping. 

We closed out the event by participating on a panel with other speakers.

KINOMA CREATE CAKE
 

Topping off a very active launch week, we held a little celebration with the wider Marvell team that in various ways contributed to the making of Kinoma Create. 

And what better way to celebrate than with a cake that looked exactly like the device? kinoma-001

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