By Chris Koopmans, EVP of Marketing and Business Operations
Today we launched Marvell’s new brand identity. In many ways it’s long overdue – as it represents the transformation journey we have been on over the past four years and reflects the new company we have already become.
Often when a company embarks on a major change, one of the first things they focus on is their external image. They update their logo, web page, and collateral to resemble the brand they aspire to, and then work to make reality match the aspiration. But in our industry, a company’s brand is their reputation, and a reputation is earned. That’s why, at Marvell, we started with the hard part – we established our new strategy, transformed our business and revamped our culture first, and now we are revealing a new brand that reflects who we are. I believe that signifies our culture – focus on the substance first.
I joined Marvell four years ago – just a few weeks prior to Matt taking over as CEO – so I’ve been on this journey every step of the way. I’ve had the privilege of holding a variety of leadership roles through the transformation, giving me a unique perspective on the company we have become. So, when Matt came to me last year with a new challenge – to lead our Marketing team through a rebuild of Marvell’s external image – I was thrilled about the opportunity.