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January 18, 2017

Marvell on the Move as Devices are Getting Smarter and the Volume of Data is Exploding

By Sander Arts, Interim VP of Marketing, Marvell

MOVE_Fast We are only a couple of weeks into the New Year and already have a glimpse of how the industry will take shape in 2017 and beyond. It has been a ritual for the Marvell team, and most major players in the technology ecosystem, to start the first week of the year showcasing the cutting-edge solutions of today and tomorrow at CES. This year, the Las Vegas expo floor showed us that everyday objects, as well as cars, are getting smarter and are taking on new capabilities, signaling new demands for the industry to address.

Say “Hello” to the Car of the Future

The race to fully autonomous cars continues with new automotive tech ranging from improved sensors for Advanced Driver Assistance Systems (ADAS) to new displays and infotainment systems. Automakers introduced the integration of cloud-based voice assistants, which is bound to revolutionize the way we will interact with our cars.

Virtual Reality Wants to Get Real

Virtual reality (VR) developers focused on creating better content and tools to bring VR to the mainstream. Companies shared plans for gesture tracking and untethered headsets to deliver immersive experiences for gaming, entertainment and enterprise applications. In the near future, we can expect access to more VR, augmented reality (AR) and mixed reality (MR) content and experiences, such as shopping in virtual retail stores.

The AI of Everything

While automotive tech and VR continued to have a big presence at CES like in past years, artificial intelligence (AI) was one of the stars of the show. We saw more devices—beyond robots and smartphones—touting AI capabilities as automakers and home appliance manufacturers showcased exciting voice control integrations in cars, fridges, washing machines, TVs and more. 

Amid all of the hype around the technologies that took center stage at this year’s CES, it was clear that data remains at the heart of our connected world. With advancements in connectivity comes the explosion of digital traffic as data is created, accessed, stored and moved to the cloud by billions of connected devices, appliances, cars, enterprises and more. Autonomous cars, VR and AI all depend on high bandwidth video and data to deliver smart and seamless experiences for consumers.MOVE_Reliably

 

At CES Marvell demonstrated how we are enabling the ecosystem to overcome its toughest data storage and network bandwidth challenges with our advanced solutions for the cloud, automotive, industrial, enterprise and consumer markets. Our automotive Ethernet physical layer (PHY) transceiver provides the robust 1000BASE-T1 connectivity needed to distribute data between the multiple advanced in-vehicle systems of tomorrow’s cars. 

As data is moved and stored from consumer devices to the cloud, data centers can take advantage of our support for a range of Ethernet technology speeds for even greater accessibility, including our Prestera® switches, Alaska® Ethernet transceivers and ARMADA® 64-bit ARM-based modular SoC families for 10 Gigabit Ethernet (GbE), 25 GbE and 40 GbE. We also demonstrated at CES our recently announced 25GbE end-to-end data center solution which underscores our commitment to delivering high performance, cost-effective and energy-efficient computing solutions to keep up with today’s increasing bandwidth demands. 

What we saw at CES validates the work we do at Marvell, providing industry-leading solutions that help our customers move and store data fast, securely, reliably and efficiently across a wide range of applications, systems and platforms. For whatever new demands and challenges the market brings in 2017, Marvell is on the Move.

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