By Amir Bar-Niv, VP of Marketing, Automotive Business Unit, Marvell and John Heinlein, Chief Marketing Officer, Sonatus and Simon Edelhaus, VP SW, Automotive Business Unit, Marvell
The software-defined vehicle (SDV) is one of the newest and most interesting megatrends in the automotive industry. As we discussed in a previous blog, the reason that this new architectural—and business—model will be successful is the advantages it offers to all stakeholders:
What is a software-defined vehicle? While there is no official definition, the term reflects the change in the way software is being used in vehicle design to enable flexibility and extensibility. To better understand the software-defined vehicle, it helps to first examine the current approach.
Today’s embedded control units (ECUs) that manage car functions do include software, however, the software in each ECU is often incompatible with and isolated from other modules. When updates are required, the vehicle owner must visit the dealer service center, which inconveniences the owner and is costly for the manufacturer.