By Amit Thakkar, Senior Director, Product Management, Marvell
The retail segment of the global economy has been one of the hardest hit by the Covid-19 pandemic. Lockdowns shuttered stores for extended periods, while social distancing measures significantly impacted foot traffic in these spaces. Now, as consumer demand has shifted rapidly from physical to virtual stores, the sector is looking to reinvent itself and apply lessons learned from the pandemic. One important piece of knowledge that has surfaced across the retail industry: Investing in critical data infrastructure is a must in order to rapidly accommodate changes in consumption patterns.
Consumers have become much more conscious of the digital experience and, as such, prefer a seamless transition in shopping experiences across both virtual and brick-and-mortar stores. Retailers are revisiting investment in network infrastructure to ensure that the network is “future-proofed” to withstand consumer demand swings. It will be critical to offer new customer-focused, personalized experiences such as cashier-less stores and smart shopping in a manner that is secure, resilient, and high performance. Infrastructure companies will need to be able to bring a complete set of technology options to meet the digital transformation needs of the modern distributed enterprise.
Highlighted below are five emerging technology trends in enterprise networking that are driving innovations in the retail industry to build the modern store experience.