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July 23rd, 2020

Telemetry: Can You See the Edge?

By Suresh Ravindran, Senior Director, Software Engineering

Telemetry: Can You See the Edge?

So far in our series Living on the Network Edge, we have looked at trends driving Intelligence and Performance to the network edge. In this blog, let’s look into the need for visibility into the network.

As automation trends evolve, the number of connected devices is seeing explosive growth. IDC estimates that there will be 41.6 billion connected IoT devices generating a whopping 79.4 zettabytes of data in 20251. A significant portion of this traffic will be video flows and sensor traffic which will need to be intelligently processed for applications such as personalized user services, inventory management, intrusion prevention and load balancing across a hybrid cloud model. Networking devices will need to be equipped with the ability to intelligently manage processing resources to efficiently handle huge amounts of data flows.

How do you see what you can’t see?

But is your network edgy enough? In order to handle the growth, we’ve seen intelligence pushed to the network edge for application-aware engineering and inferencing applications running in hybrid clouds. In order to keep up with billions of mobile devices using denser applications, we addressed wireless offloading as one method to alleviate the burden on cellular networks. This approach increases the load on edge and enterprise networks with demands for intelligent flow processing capabilities to efficiently utilize the LAN and WAN bandwidth.   With intelligence and performance in place, we also need to address the growing complexity associated with “seeing” how network switching resources are being utilized. Visibility through network telemetry is fundamental to empowering AI-automation, performance, security and troubleshooting. To be proactive and predictive, networks need to be built with switches that look beyond the obvious with intelligent telemetry capabilities.

Intelligent telemetry for effective network visibility

Increased use of analytics and AI for performance monitoring, detection, troubleshooting and response has been ranked a top priority for organizations to achieve their vision of the ideal networkIT professionals leverage telemetry to define workload behaviors requiring network bandwidth timing patterns and whether applications are causing jitter or low-bandwidth issues. In general, telemetry functions have tracked events in hindsight but are now increasingly used to analyze and predict – living on the network edge means monitoring, predicting and managing the anomalies for proactive infrastructure automation and application responses.

An effective telemetry solution also requires network devices to stream a wide range of metadata for network flow and switch resource usage in real time. As streaming telemetry header formats evolve, it is equally important for the switch silicon’s pipeline to have programming abilities which adapt to changes in telemetry tools while performing at line-rate.   

Successfully living at the network edge means detecting and adjusting algorithms in real time. It won’t be enough to move intelligence to the edge and increase the performance for workloads if you can’t see what is happening within the network. Network visibility is crucial in managing workloads to reliably deliver customer and enterprise service level agreements predictively. Telemetry, Intelligence and Performance are critical technologies for the growing borderless campus as mobility and cloud applications proliferate and drive networking functions. In our next blog, we will discuss Security as part of our insights and TIPS to Living on the Network Edge.  Watch out for the edge …

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1 Worldwide Global DataSphere IoT device and data forecast (2019-2023), IDC

July 22nd, 2020

The Six Five – Insiders Edition: The New Marvell – Interview with Chris Koopmans

By Stacey Keegan, Vice President, Corporate Marketing, Marvell

Chris Koopmans, Executive Vice President of Marketing and Business Operations, recently joined Patrick Moorhead and Daniel Newman, hosts of the of The Six Five – Insiders Edition, to discuss the future of semiconductors and the critical role they’re playing in 5Gcloud, the automotive revolution, and the borderless enterprise.

I highly encourage you to watch the video all the way to the end. Don’t have the time to catch the full episode? Skip to the closing commentary from the analysts where you’ll hear Pat and Dan discuss Marvell’s mission and focus on transforming the data infrastructure architecture of the future.  

Watch the full episode here.

Or grab the audio here.

July 16th, 2020

The Need for Speed at the Edge

By George Hervey, Principal Architect, Marvell

Marvell Driving Network Intelligence and Processing to the Edge

In the previous TIPS to Living on the Edge, we looked at the trend of driving network intelligence to the edge. With the capacity enabled by the latest wireless networks, like 5G, the infrastructure will enable the development of innovative applications. These applications often employ a high-frequency activity model, for example video or sensors, where the activities are often initiated by the devices themselves generating massive amounts of data moving across the network infrastructure. Cisco’s VNI Forecast Highlights predicts that global business mobile data traffic will grow six-fold from 2017 to 2022, or at an annual growth rate of 42 percent1, requiring a performance upgrade of the network.

Wireless Offload

How do networks with dense wireless connections address the overwhelming bandwidth and connection challenges? One answer is wireless offload. Whether a big box retail store with 1,000 customers or a 60,000-seat stadium or a convention center with 200,000 attendees, the amount of data to be delivered is enormous. The cost to carry the data over wireless has hit a critical inflection point in capacity, driving the need for offload to a wired network. This trend of wireless offload requires higher and higher performance at the network edge enabling users to experience high-performance connectivity and low latency response times they’ve grown to expect.

New Performance Paradigm

Deployment of 5G and Wi-Fi 6 are enabled by advanced wireless access technologies including the use of MIMO and higher frequency spectrum. The capacity being delivered will quickly be consumed by the growing number of devices and new applications. In fact, higher bandwidth at the access layer was a major force behind the definition of Multi-Gig Ethernet. This new performance paradigm will have an impact on all layers of the network, motivating an increase in uplink port speeds to handle the added access bandwidth. Additionally, stacking link capacity will increase to facilitate efficient port deployments and help handle the growth in attached clients.

Network capacity increases enable the adoption of higher bandwidth services, support for emerging real-time applications and an expansion of concurrent active devices on networks. Ironically, the resulting trends and future innovations will continue to drive the need for increased network performance.

Performance is the second part in a series of TIPS that will discuss essential technologies for the growing borderless campus as mobility and cloud applications proliferate and drive networking functions. Telemetry challenges and insights will inspire our next TIPS to Living on the Network Edge.

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1Cisco VNI Complete Forecast Highlights

July 8th, 2020

Driving Network Intelligence and Processing to the Edge

By George Hervey, Principal Architect, Marvell

Marvell Driving Network Intelligence and Processing to the Edge

The mobile phone has become such an essential part of our lives as we move towards more advanced stages of the “always on, always connected” model. Our phones provide instant access to data and communication mediums, and that access influences the decisions we make and ultimately, our behavior.

According to Cisco, global mobile networks will support more than 12 billion mobile devices and IoT connections by 2022.1 And these mobile devices will support a variety of functions. Already, our phones replace gadgets and enable services. Why carry around a wallet when your phone can provide Apple Pay, Google Pay or make an electronic payment? Who needs to carry car keys when your phone can unlock and start your car or open your garage door? Applications now also include live streaming services that enable VR/AR experiences and sharing in real time. While future services and applications seem unlimited to the imagination, they require next-generation data infrastructure to support and facilitate them.

The Need for Intelligence at the Edge
Network connectivity and traffic growth continue to increase as the rate of adoption of new data-intensive applications drive bandwidth requirements and a smarter infrastructure — an infrastructure that can, through intelligence, recognize specific application and infrastructure needs and deliver processing at the edge when necessary. While network speeds increase with advancements of multi-gigabit Ethernet and 400GE backbone connections, the bandwidth available with the latest 5G and Wi-Fi will continue to cause a bottleneck in the backhaul. Edge processing helps prevent the need for moving massive amounts of data across networks. This higher level of network intelligence allows the network to deliver complex software-defined infrastructure management without user intervention, manage inference engines, apply policies, and most importantly, deliver proactive application functionality. This enhances the user experience by offering a near real-time interactive platform with low latency, high reliability and secure infrastructure.

With bandwidth demand growing so much, how do we address it at scale? If we parallel the cloud data centers, we see that one way to scale out and handle the added bandwidth and number of nodes is to add processing to the edge of the network. This was accomplished in data centers through the use of smartNICs to offload complex processing tasks including packet processing, security and virtualization from the servers. A similar approach is being achieved in the carrier networks through the deployment of SD-WAN/uCPE/vCPE appliances placed at the edge to provide the intelligence alongside reduced connectivity costs. However, this approach becomes problematic in enterprise networks where a variety of end point capabilities are needed, and the first location of uniformity takes place at the network’s access layer.

Taking Advantage of Artificial Intelligence (AI)
Yet another challenge is created when legacy methods are used for deploying services in enterprise networks – such as centralized firewalls and authentication servers. With the expected increase in devices accessing the network and more bandwidth needed per device, these legacy constraints can result in bottlenecks. To address these issues, one must truly live on the network edge, pushing out the processing closer to the demand and making it more intelligent. Network OEMs, IT infrastructure owners and service providers will need to take advantage of the new generations of artificial intelligence (AI) and network function offloads at the access layer of the enterprise network.

TIPS to Living on the Network Edge
This is the first in a series providing TIPS about essential technologies that will be needed for the growing borderless campus as mobility and cloud applications proliferate and move networking functions from the core to the edge. Today, we discussed the trend toward expanded Network Intelligence. In Part 2, we will look at the Performance levels needed as we provide more insights and TIPS to Living on the Network Edge.

1 Cisco 2022 Mobile Visual Network Forecast Update

June 3rd, 2020

Matt Murphy Shares Marvell’s Transformation Journey and Market Insights on CNBC’s Mad Money

By Stacey Keegan, Vice President, Corporate Marketing, Marvell

Marvell President and CEO, Matt Murphy, sat down with Jim Cramer of CNBC’s Mad Money for a virtual chat about Marvell’s focus on data infrastructure opportunities. Jim opened the segment congratulating Matt on a spectacular quarter and the company’s 25th anniversary: “This is not the Marvell of 25 years ago or even 25 months ago.”

With the company’s new brand identity on display, Matt explained: “It’s been a great 25-year celebration of the company this year. We’ve gone through a pretty substantial transformation really over the last 3-4 years…we set out to transform the company into a long-term player with a real focus around what we viewed as the data infrastructure opportunity and as you can see, as the strategy has played out over the last few years its extremely relevant in today’s environment with now major growth drivers of the company and our back in 5G, cloud, segments of enterprise and automotive.”

Matt continued by highlighting Marvell’s traction as one of the leading providers of Ethernet technology, powering the network backbone of future automobiles through partnership with 16 different car OEMs – 3 of which will ramp this year and the balance of them in model year 21.

When asked about the big gains in 5G, Matt affirmed the design wins the company has secured have resulted in “significant content across all the remaining key four players in 5G systems.”

Matt closed the interview explaining his focus on “solving for value and not overall aggregate revenue.”

To hear more about Matt’s discussion with Jim Cramer, watch the full video below.

May 21st, 2020

Essential technology, done right – introducing the new Marvell

By Chris Koopmans, EVP of Marketing and Business Operations

Our transformation
Today we launched Marvell’s new brand identity. In many ways it’s long overdue – as it represents the transformation journey we have been on over the past four years and reflects the new company we have already become.

Often when a company embarks on a major change, one of the first things they focus on is their external image. They update their logo, web page, and collateral to resemble the brand they aspire to, and then work to make reality match the aspiration. But in our industry, a company’s brand is their reputation, and a reputation is earned. That’s why, at Marvell, we started with the hard part – we established our new strategy, transformed our business and revamped our culture first, and now we are revealing a new brand that reflects who we are. I believe that signifies our culture – focus on the substance first.

I joined Marvell four years ago – just a few weeks prior to Matt taking over as CEO – so I’ve been on this journey every step of the way. I’ve had the privilege of holding a variety of leadership roles through the transformation, giving me a unique perspective on the company we have become. So, when Matt came to me last year with a new challenge – to lead our Marketing team through a rebuild of Marvell’s external image – I was thrilled about the opportunity.

Essential technology, done right
At its core, the New Marvell is a company focused on building essential technology for data infrastructure. What is data infrastructure? Data infrastructure is to our digital world what physical infrastructure (think railroads and highways) is to our physical world. It’s comprised of our vast wired and wireless networks that connect the globe, massive data centers that store and process information, and newly emerging edge infrastructure such as smart cars, cities, and factories.

As a society, we often take our infrastructure for granted. We just expect it to work, and to keep up with our ever-growing demand for more. We only take notice when it doesn’t work. This holds for physical and data infrastructure alike – a pothole in a road is just as annoying as a dead zone in a cellular network. Why won’t somebody just fix this? It turns out there are in fact a legion of companies working in the background not only to keep it running but innovating to meet the ever-growing demand for more, and Marvell is privileged to call them our customers.

That is why our brand is built on a foundation of collaboration and partnership with our customers, and we go all in with them to power what comes next. Trusted by leading technology companies for 25 years, we sit shoulder-to-shoulder with them to build best-in-class storage, networking, compute, and security solutions to meet their current needs and future ambitions. We’re driven by the belief that how we do things matters just as much as what we do. Working with Marvell means reliable results, superior performance, nimble dexterity, and rigorous execution. Our customers have come to expect it. It’s in our DNA.

New Marvell brand
The COVID-19 crisis interrupted our plans to launch our new brand earlier this year. In fact, the simplest and easiest decision would have been to postpone the launch until after we returned to the office. But that would have been a mistake. Never has the new Marvell been more on display than it has shown to be throughout this crisis – as we put our people first, and take care of the communities in which we live and work. Our teams continue to work tirelessly, and creatively, to keep projects on track and deliver innovations for our customers – listening and adapting to their changing needs along the way.

Drawing inspiration from this incredible determination, our marketing team felt compelled to find a way to launch. I couldn’t be prouder of Marvell’s cross functional brand team for changing course quickly, revising plans, and successfully executing on a much-anticipated launch – virtually! This has been yet another example of just how resilient and tenacious our people are – as they continue to persevere and show amazing ingenuity through this unique time.

April 2nd, 2020

Taking care of our People and our Communities

By Matt Murphy, President and Chief Executive Officer, Marvell

The world as we knew it just a few months ago may never be quite the same again. This pandemic has created an extraordinary crisis that will test our systems and our values alike. It also reminds us of what we hold most dear – our personal connections with other people. As billions of us shelter in our homes around the clock – working, exercising, educating, and sharing the same space – it is an opportunity to appreciate quality time with our immediate family. But we are also missing our connections with loved ones who aren’t under the same roof, and worry about the health and safety of our more vulnerable relatives. We miss seeing our colleagues at work – not on a computer screen, but in hallways and over lunch. And we miss seeing friends in our communities, enjoying a meal at our favorite restaurant, shopping at the farmers market, and hiking in our now shuttered parks.

So, as the world confronts this pandemic, my thoughts turn to our people – protecting and supporting our employees, their families, and the neighborhoods in which we live and work. The toll this pandemic is inflicting on our communities is enormous and disproportionate in its impact on low-income and hourly-wage workers who are finding it hard or impossible to an earn income as workplaces are closed and workers furloughed.

In the face of this unfolding crisis, it is incumbent on businesses to come together with public and civic organizations to help those most in need. Today, we announced what Marvell is doing:

  • Supporting our hourly workers: We are continuing to pay our hourly workers in full, as well as the service providers that support our facilities, regardless of whether they can fully perform their duties.
  • Supporting our communities: We have created a $1.5 million Community Relief Fund to support those most impacted in the communities where the company has a significant presence. As a part of this fund, Marvell will match 100% of employee donations to selected COVID-19 relief funds up to $2,500 per employee.
  • Silicon Valley Strong: We are making an initial $250,000 donation from the Community Relief Fund to Silicon Valley Strong in conjunction with the Silicon Valley Community Foundation to support Santa Clara County’s Homelessness Prevention System by providing financial assistance to low income residents who have lost income as a result of COVID-19.
  • Second Harvest of Silicon Valley:  In addition to the Community Relief Fund, as long as the cafeteria at our headquarters in Santa Clara remains closed, Marvell will donate its entire grocery budget, $250,000 per month, to Second Harvest of Silicon Valley. Second Harvest is one of the nation’s largest food banks and is focused on ensuring everyone in the community who needs a healthy meal can get one.
  • Supporting small businesses: Many of our smaller vendors who already operate on thin margins may struggle during this time, and we will be flexible to accelerate payments to them to aid with cash flow issues during this crisis.

Inevitably, times of crisis test us all. In today’s almost surreal environment of dislocation and uncertainty, I have never been prouder of our team, our perseverance as a company, and our commitment to helping others. We are in the fortunate position of being able to support our people, and give back to our communities, at a time when it really counts. I know that together we will overcome this pandemic to build a better future for everyone.

Thank you and stay healthy.

Matt