Archive for the ‘Automotive’ Category

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Designing energy efficient chips

By Rebecca O'Neill, Global Head of ESG at Marvell

Today is Energy Efficiency Day. Energy, specifically the electricity consumption required to power our chips, is something that is top of mind here at Marvell. Our goal is to reduce power consumption of products with each generation for set capabilities.

Our products play an essential role in powering data infrastructure spanning cloud and enterprise data centers, 5G carrier infrastructure, automotive vehicles, and industrial and enterprise networking. When we design our products, we focus on innovative features that deliver new capabilities while also improving performance, capacity and security to ultimately improve energy efficiency during product use.

These innovations help make the world’s data infrastructure more efficient and, by extension, reduce our collective impact on climate change. The use of our products by our customers contributes to Marvell’s Scope 3 greenhouse gas emissions, which is our biggest category of emissions.

Take a look at some examples of how we’ve improved energy efficiency across a range of our products:

We are committed to being at the forefront of our industry in this area, enabled by the innovation of our R&D teams. We will keep working to improve energy efficiency across our portfolios and will report on the progress we make.

More information can be found in our recently published 2022 ESG report.

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Marvell Brightlane Technology and OMNIVISION Partnership on Display at AutoSens Brussels

By Katie Maller, Senior Manager, Public Relations, Marvell

Building on our leadership in Ethernet camera bridge technology, Marvell is excited to work with OMNIVISION and to have been a part of their automotive demonstrations at the recent AutoSens Brussels event. OMNIVISION, a leading global developer of semiconductor solutions, partnered with Marvell to demonstrate its OX03F10 (image sensor) and OAX4000 (image signal processor) with our industry first multi-gigabit Ethernet camera bridge, the Marvell® Brightlane™ 88QB5224.

The combined solutions allow camera video that would otherwise be transported via point-to-point protocol to be encapsulated over Ethernet, thereby integrating cameras into the Ethernet-based in-vehicle network. The solutions work with both interior and exterior cameras and are ideal for SVS and other applications in which numerous cameras are utilized and the output of those cameras is used by multiple subsystems or zones.

“Ethernet is the foundation of the software-defined vehicle. By using the Ethernet camera bridge from our Brightlane automotive portfolio to connect cameras to the zonal Ethernet switch, the cameras are integrated into the end-to-end, in-vehicle network,” said Amir Bar-Niv, vice president of marketing for Marvell’s automotive business unit. “Standard Ethernet features such as security, switching, and synchronization are now available to the camera system, and a simple software update is all that’s required when porting the system from one automobile model to another. Shorter runs to the zonal switches reduce the cable cost and weight, as well.”

The demonstrations in the OMNIVISION booth were well received at AutoSens Brussels, an annual event that brings together leading engineers and technical experts from across the ADAS and autonomous vehicle supply chain.

To learn more about Marvell’s Ethernet Camera Bridge technology, also check out this blog.

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Ethernet Camera Bridge for Software-Defined Vehicles

By Amir Bar-Niv, VP of Marketing, Automotive Business Unit, Marvell

Automotive Transformation

Smart Car and Data Center-on-wheels are just some of the terms being used to define the exciting new waves of technology transforming the automotive industry and promising safer, greener self-driving cars and enhanced user experiences. Underpinning it all is a megatrend towards Software-defined Vehicles (SDV). SDV is not just a new automotive technology platform. It also enables a new business model for automotive OEMs. With a software-centric architecture, car makers will have an innovation platform to generate unprecedented streams of revenue from aftermarket services and new applications. For owners, the capability to receive over-the-air software updates for vehicles already on the road – as easily as smartphones are updated – means an automobile whose utility will no longer decline over time and driving experiences that can be continuously improved over time.

This blog is the first in a series of blogs that will discuss the basic components of a system that will enable the future of SDV.

Road to SDV is Paved with Ethernet

A key technology to enable SDVs is a computing platform that is supported by an Ethernet-based In-Vehicle network (IVN). An Ethernet-based IVN provides the ability to reshape the traffic between every system in the car to help meet the requirements of new downloaded applications. To gain the full potential of Ethernet-based IVNs, the nodes within the car will need to “talk” Ethernet. This includes devices such as car sensors and cameras. In this blog, we discuss the characteristics and main components that will drive the creation of this advanced Ethernet-based IVN, which will enable this new era of SDV. 

But first let’s talk about the promises of this new business model. For example, people might ask, “how many new applications can possibly be created for cars and who will use them?” This is probably the same question that was asked when Apple created the original AppStore, which started with dozens of new apps, and now of course, the rest is history. We can definitely learn from this model. Plus, this is not going to be just an OEM play. Once SDV cars are on the road, we should expect the emergence of new companies that will develop for the OEMs a whole new world of car applications that will be aligned with other megatrends like Smart City, Mobility as a Service (MaaS), Ride-hailing and many others. 

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Back to the Future – Automotive network run at speed of 10Gbps

By Amir Bar-Niv, VP of Marketing, Automotive Business Unit, Marvell

In the classic 1980s “Back to the Future” movie trilogy, Doc Brown – inventor of the DeLorean time machine – declares that “your future is whatever you make it, so make it a good one.” At Marvell, engineers are doing just that by accelerating automotive Ethernet capabilities: Earlier this week, Marvell announced the latest addition to its automotive products portfolio – the 88Q4346 802.3ch-based multi-gig automotive Ethernet PHY.

This technology addresses three emerging automotive trends requiring multi-gig Ethernet speeds, including:

  1. The increasing integration of high-resolution cameras and sensors
  2. Growing utilization of powerful 5G networks
  3. The rise of Zonal Architecture in car design

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Full Steam Ahead! Marvell Ethernet Device Bridge Receives Avnu Certification

By Amir Bar-Niv, VP of Marketing, Automotive Business Unit, Marvell

and John Bergen, Sr. Product Marketing Manager, Automotive Business Unit, Marvell

In the early decades of American railroad construction, competing companies laid their tracks at different widths. Such inconsistent standards drove inefficiencies, preventing the easy exchange of rolling stock from one railroad to the next, and impeding the infrastructure from coalescing into a unified national network. Only in the 1860s, when a national standard emerged – 4 feet, 8-1/2 inches – did railroads begin delivering their true, networked potential.

Some one hundred-and-sixty years later, as Marvell and its competitors race to reinvent the world’s transportation networks, universal design standards are more important than ever. Recently, Marvell’s 88Q5050 Ethernet Device Bridge became the first of its type in the automotive industry to receive Avnu certification, meeting exacting new technical standards that facilitate the exchange of information between diverse in-car networks, which enable today’s data-dependent vehicles to operate smoothly, safely and reliably.

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